According to Google official, ’90 per cent New Internet Users in India Consume Content in Regional Languages.’ With increasing internet penetration and India being the most internet consumption heavy country with over 530 million users, it is giving content platforms to bag this opportunity and follow the ‘vernacular’ fashion, the biggest trend in the industry.
From writing to video and audio content, here are the fastest growing regional content start-ups of 2019.
1. Tiktok
TikTok is a social media video app for creating and sharing short lip-sync, comedy, and talent videos. It is arguably India’s fastest-growing and most- downloaded app today, with 200 million users in Tier I, II, and III and even the deepest pockets of India to share their passion and creative expression. Available in 10 Indian languages, Tiktok added 88.6 million users in the country early this year.
2. Momspresso.com
Momspresso.com is the largest user- generated content sharing platform that offers support to women across the country, not just in their journeys as parents but also in their lives. Launched in 2010, based out of Gurgaon, Haryana, it is a platform that attracts 12000 bloggers and 4000 video creators and sees 83 million monthly page views for its blogs whereas 163 million monthly video views in ten different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada.
3. Hubhopper
Launched in the year 2015, Hubhopper is India’s largest podcast and audio-on- demand platform at present. With over one million hours of content spread across 12 vernacular languages, Hubhopper is present across 15 million touchpoints.
4. Vokal
Vokal, a knowledge-sharing platform for Hindi users recently added ten regional languages (Telugu, Kannada, Bengali, Tamil, Malayalam, Gujarati, Marathi, Punjabi, Oriya, and Assamese) on its platform allowing the sharing of information and get answers to queries. Trying to bridge the information and knowledge gap among the non-English internet users by enabling peer-to-peer knowledge sharing, the platform sees vast scope for such a service in regional languages.
5. Sharechat
Similar to Facebook and Twitter, ShareChat enables users to post and share videos, songs, images, and other content, as well as discover content that is topical and trending. Launched in January 2015, it offers the content consumption and sharing platform only in Indian vernacular languages. Share Chat now boasts of 60 million monthly active users and aims to double its MAU by December 2020.
6. Trell
Fondly referred to as the Video Pinterest for India powered by user-generated original content, Trell is a community-based platform enabling lifestyle discovery through meaningful content in various Indian languages. Trell bridges the gap between users looking for useful content around lifestyle inspirations and content creators or aspiring influencers who wish to create vlogs of their interests and lifestyle stories via videos and photos.
Trell has a highly engaging community of one million monthly active users. Trell aims to be the most prominent lifestyle community-content-commerce platform of India by 2020.
This piece was first published in the print version of January 2020 issue.
