Flipkart Fashion launches The Indian Garage Company Collection in Collaboration with Surya Kumar Yadav

Flipkart, India’s chosen destination for fashion, has announced the launch of the latest collection for one of India’s most-desired new-generation brands, The Indian Garage Company, in collaboration with cricketer Surya Kumar Yadav. The company has been the go-to brand for fashion aficionados who seek to experiment with their style and want to stand out from the crowd. The collection includes over 2,500 types of men’s casualwear, including trendy shirts and chinos, the most popular styles today. Flipkart has observed a 35 per cent year-on-year growth in the casual wear segment over the past year.

According to recent industry reports, GenZ is the largest generation by population, and globally, fashion is their most preferred shopping category. With the highest Gen Z population in the world at 52 per cent, India has witnessed a rapid growth of contemporary brands and homegrown D2C labels, particularly in the fashion domain.  

Speaking about the launch, Abhishek Maloo, Senior Director of Flipkart Fashion, said, “At Flipkart, we have observed the increasing popularity of men’s casual wear over the past few years, with consumers in both metros and T2+ regions seeking options that are more ‘everyday wear’ and versatile in style.

Garage Company said, “The Indian Garage Company is a perfect amalgamation of fashion and functionality, and it truly reflects Surya Kumar Yadav’s sense of style, athleticism, and design. Surya is a fearless player who has made his mark in the sport of cricket whilst also known for his unconventional and uber-cool style.