Twenty million viewers tuned in to watch India’s first-ever Metaverse concert led by celebrated Indian Pop icon Daler Mehndi.
Daler Mehndi performed at the first-ever Indian Metaverse Concert on the 73rd Republic Day, celebrating the arrival of India in the digital space. The singer flawlessly infused patriotic fervour with beats and moves reminiscent of a bygone era. The delighted fans chose different avatars and dance actions as they participated virtually in the concert.
It was a historical event that broke records by attracting globally – watched by over 20 million people worldwide and logged on by over 200K fans.
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It was a treat for the audience to see Daler Mehndi on stage in his avatar, “Namo Namo” was the first song. Then he gave out “India India” and “Jago India”, followed by several others as the fans swayed to the melodious tunes.
Hosted at PartyNite.io, the platform had several interface options available, including an island, campfire, arena, lounge, and cruise ship, as well as Dragonpur from Chhota Bheem, where attendees created avatars of their choice. Gamitronics, a Hyderabad-based gaming company, designed Daler Mehndi’s virtual avatar through state-of-the-art AI technology that captured his actions and patterns.
Daler Mehndi becomes the first Indian artist to perform at a Metaverse concert, joining Travis Scott, Justin Bieber, Marshmallow, and Ariana Grande on the list of artists who have already appeared Metaverse concerts.
“We have reached the Metaverse or Digital India. 15 Lakh people watched the concert together, but our servers were not ready to handle such a high volume, so we hit a snag! But we managed to handle it and fix it.” He added,” more than two crore people have seen this Digital India initiative,” said Rajat Ojha, CEO of Gamitronics, Creator of India’s first-ever Metaverse concert.
