It is an initiative by GoCoop to support artisans to liquidate their stocks to sustain themselves and promote ‘vocal for local’ to help the sector recover from the impact of COVID19.
GoCoop, an online marketplace for weavers and artisans are hosting ‘Go Swadeshi Online’ a first of its a kind online exhibition showcasing a wide range of exquisite and authentic handloom sarees, fabrics, dress materials, stoles, dupattas, menswear and home decor products by weavers and artisans from across the country.
The seven-day online event from 21st to 27th May aimed at helping artisans, reinstate the pride in hand-spun, handwoven and handcrafted products, support ‘vocal for local’ and to encourage people to indulge in the rich handloom tradition of India.
As COVID-19 continues its spread, lockdowns and the resulting supply chain disruptions have significantly impacted the economy globally, primarily the micro, small and medium enterprises. India has over 10 million weavers and artisans who are severely affected due to a shutdown of sales and production activities, resulting in a loss of livelihoods.
What’s on display?
It’s a treat for those who love all things handmade, a perfect mix of contemporary and traditional handlooms with collections by weavers from Andhra Pradesh, Assam, Bihar, Chattisgarh, Gujarat, Jammu & Kashmir, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Telangana, Uttar Pradesh and West Bengal. From the exquisite Uppada sarees of Andhra Pradesh, Molakalmooru silk sarees of Karnataka, vibrant Jamdanis & Tangail sarees from Bengal to the subtle elegance of Maheshwaris & Chanderis, including an array of timeless classics like Pochampally and Tussar sarees are there to impress the woman in you.
The collection also includes a handwoven range of fabrics, home furnishings, menswear and women’s apparels. In addition to this, embroidered sarees, dupattas, stoles by the Lambadi community deserve a special mention.
