RAS, Farm-to-FaceTM luxury skincare brand, secures funding of $1.5 M

RAS – India’s first ‘Farm-to-FaceTM’ luxury skincare and personal care brand, announced that it had raised US$1.5 million in investment from Green Frontier Capital (GFC), a climate-change and sustainability-focused venture capital firm based out of New York (U.S.A.) along with participating current investors. GFC is India’s first climate-change-only focused fund investing in early-stage companies delivering breakthrough innovation in green industries.
RAS is founded and led by an ambitious team of women entrepreneurs- Shubhika Jain (Founder and CEO), her mother, Sangeeta Jain (Co-Founder and CRO) and her sister, Suramya Jain (Co-Founder and CMO). It’s all in the family. RAS has quickly grown into a niche, luxury direct-to-consumer (D2C) skincare and beauty brand and has been growing at 300 per cent year-on-year since its inception. This woman-only-led organization and its team are passionate about creating products infused with the benefits of active botanicals offering authenticity and purity.

With a vertically-integrated process from sourcing/growing raw materials to reaching consumers directly, RAS has taken utmost care to address each step to deliver a top-notch customer experience carefully. “Our ingredients are cultivated organically in our farms and acquired from local farmers and manufacturers who are well regarded for purity and freshness. The ingredients are researched and formulated in our in-house DSIR-approved R&D facility and manufactured in our government-approved facility, followed by packing and timely dispatch to our customers.” Said co-founder & CMO, Suramya Jain. Major distribution and sales channels include its D2C website, Nykaa and Amazon, and other e-commerce partners like Blinkit, Flipkart, etc. RAS also supplies its products to luxury hotels, spas and airlines and count the Four Seasons, Grand Hyatt, Marriott and Vistara.

RAS is aggressively hiring and increasing its workforce in its offices in both Raipur and Mumbai, building various touch points throughout India via Omni channels. Sandiip Bhammer, Co-Managing Partner and Founder of Green Frontier Capital said of his fund’s investment in RAS, “We are excited to announce our investment in RAS. Shubhika Jain, Founder & CEO, commented on the investment, said, “GFC’s investment strengthens our position and recognizes RAS as a sustainable and climate-friendly brand.

Green Frontier Capital: GFC is India’s first climate-change-only fund which focuses on investing in early-stage companies delivering breakthrough innovation in green industries. Investee companies encompass the Electric Mobility, FoodTech, AgTech, Renewable Energy, BioFuels, Waste Management, Clean Water, and Sustainable Lifestyles industries.